Health & Medical Website Content Creation
Your website content presents a powerful opportunity to connect, inform, and break down objections to making a purchase decision such as buying your product, booking in with you, following your affiliate link - whatever the goals of your organisation. The content we create is strategically designed to leave a radiant first impression that makes it clear why they should trust and choose you to every person that sees it - thousands of times each day.
Engaging, technically accurate medical content
We’re not just a team of fantastic medical content writers that use best practice writing principles paired with marketing psychology to create exceptional website content.
Every writer on our team also holds a minimum Bachelor’s degree in Science, Health Science or Medicine. Many of us have been practitioners. We’re the only copywriting agency across Australia, New Zealand and the UK that can claim this at present.
This means we know what you want to say to patients and how you want to say it, and importantly, we know what your patients need to hear to take the next step with you.
The result is engaging and medically accurate content that speaks to your target audience - whether that’s customers, patients or other health professionals.
And because we don’t have to spend hours researching medical terminology or starting from the ground up with medical principles, we save you time, money and frustration.
We stop your website content costing you patients and money
Often when we meet new clinic owners to talk about their website content, they tell us how they've been struggling with other areas of their marketing like Google ads, social media and even doing hands-on referrer relationship building work. They put in hours of effort and thousands of dollars, but don't see the return. Why?
It's because all of their marketing efforts and advertising dollars are directing prospective patients back to poorly-written websites that don't sound like them, look like them, or give the reader what they actually need to know.
If the first impression they get from a health professional is a poor one? They'll pick someone else. And your website will have cost you bookings, and wasted your money.
We fix this.
Thank you, you have done an amazing job. It reads so well.
Lisa Price
Director & Cosmetic Nurse
Brisbane Australia
Great work on the copy by the way, this is the most comprehensive document I have seen from a copywriter in a long time.
Landon Stroud
Client's web developer on the project
Congratulations Nina for all your hard work on our website. It looks great and the flow is so much better! We are very happy with your work.
Paul Hedges & Rachel Combe
Directors & Physiotherapists
Physio Pilates Proactive, Adelaide
How we work
After a quick screening we do when you first reach out, working with us starts by jumping on a complimentary 15-minute Zoom call so we can get to know one another, discuss your website content needs and goals, and see if we'll be a good fit to work together. If we don't feel we're the best team to produce exceptional, results-driven content for you, we'll let you know promptly.
If our approaches, timelines and budgets align, we'll send you a custom quote for your project and lock in the time to work on your content. Exciting!
Transparency and communication is key to any successful project - so we'll let you know that from time to time we have a waitlist of between 2-6 months for our website content projects. The cost for website content varies on each project but starts at around $2,000. We have a 100% final satisfaction rate with our content.
Frequently Asked Questions
What is the turnaround time of website content?
Once you are booked in our schedule and we start writing your content, we expect to have your first draft for you to review in two weeks' time. Once you get your revisions to us, we aim to have your content updated within one week.
How do I know that I'll love my content?
We have an exceptional satisfaction rate for our content because we take the time to listen to you and get to know your business, understanding the tone of voice you'd like for your business and your goals. We combine this with a perfect touch of marketing psychology to really engage with your target market. More than that, this is our speciality, and many of our writers have stood in your shoes as clinicians, adding an additional depth of knowledge to your content. Finally, we'll adjust your content until you love it.
What if I want to write my content myself?
You absolutely can. We offer a workshop to teach you how.